THE MACALLAN
NURTURING THE ESTATE

Continuing our long-standing and fruitful collaboration with The Macallan, the digital team tasked us with the exciting challenge of creating a new series of engaging evergreen content specifically designed for Instagram. This initiative aims to not only reinforce the brand's unwavering commitment to sustainability but also to further enhance The Macallan's esteemed legacy as the ultimate symbol of craftsmanship, artistry, and creativity in the highly regarded spirits industry. As we embarked on this journey, we focused first on the Estate trees, recognising their vital role in the environmental stewardship efforts that The Macallan advocates.