TANQUEARY
MAKE IT A TEN

MAKE IT A TEN.

PHIX, alongside photographer Ben McMahon, were commissioned by global agency Anomaly to create the latest Tanqueray campaign Make it a TEN, which features some of the world’s best bartenders. The campaign shows the craft of our mixologists and documents authentic moments of their process.

The films feature brand ambassador Jenna Ba, Ago Perrone (@TheConnaught), Giulia Cuccurullo (@artesianbarlondon), Keïla Urzaiz de Calignon and Yoann Tarditi (@satans_whiskers).

PHIX delivered over 20 films for the brand including 6s, 10s, and 15 sec, covering the new bottle release, 8 cocktail serves and 8 bartender short docu-style pieces highlighting their unique processes and genuine joy in action.