FOOT LOCKER
WEBSITE CAMPAIGN

Foot Locker is committed to empowering and supporting female designers through their Behind Her Label project, helping to bring a new generation of talent to the marketplace and making brands accessible to all with their FLX rewards initiative. These important initiatives are helping young, diverse, up-and-coming talent step up to the plate, by providing access, resources, and mentorship.

PHIX were commissioned to create street inspired, youth driven content to visualise the brands support of up-and-coming diverse talent. We shot both film and stills simultaneously to provide a bank of materials for each campaign, to be used online and in store.