THE MACALLAN
THE COLOSSUS OF NOSE

PHIX was invited by The Macallan to revamp their classic 90s poster advertisement, "The Colossus of Nose." With over a decade of collaboration with the brand, creative director Philip Sansom crafted a script that captures the humor and originality of the work produced by the advertising agency Holmes, Knight & Ritchie during that era. The original poster is now featured on the new bottle and packaging of Folio 8, the eighth installment in the archival series.

PHIX delivered a 30-second spot for social media and in-store displays, including a 15-second edited version and supporting key visuals.