Bulgari’s brand icons Zendaya & Anne Hathaway returned in 23’ to light up the screen.

PHIX continued its collaboration with Bvlgari by providing 3 teams for the '23 campaign's content and photography featuring brand icon’s Anne Hathaway and Zendaya. PHIX created content for four product lines: High Jewellery, Diva, Serpenti, and B-Zero1.

The creative element involves developing the concept, tone, and style of the film/photography. Ensuring the creative vision aligns with Bulgari's brand and values.
Film production encompasses the actual filming process. Planning and scheduling shoots. Capturing high-quality footage on location in Rome.
PHIX in-house editing is where the story comes together. Creating a cohesive narrative structure. Trimming and arranging clips for pacing and flow.
Delivering more than 100 film and photography assets. PHIX in-house post-production services included retouching, sound design and colour grading.

Client: Bulgari (Italy)
Agency: Anomaly
Digital Content: PHIX
On Set Photography: Phil Sansom
Campaign Photography: David Sims
Campaign Films: Anonymous Content

The deliverables

4 x individual 30s ‘On Set’ films (including cut downs and multiple formats).
3 x key product films for point of sale and socials.
30 x photographic images for online and print (including product stills, on set and talent portraits).