FARMACY

Documenting a year on Farmacy’s new farm in East Sussex, producing stories about the transition from field to farm and the journey from farm to fork. Farmacy is producing biodynamic food in a community-based market garden, whilst regenerating the land and encouraging more biodiversity.

Client: Farmacy London (UK)
Contract: 12 months (January 2025 - ongoing)

  • The creative involves developing the concept, tone, and style of the content creation. Ensuring the creative vision aligns with Farmacy's brand and values.

  • Film production encompasses the actual filming process, planning, scheduling shoots and producing film work.

  • Editing is where the story comes together. Creating a cohesive narrative structure for social reels and short documentary pieces.

  • Post-production includes the final stages of refinement. Sound design, colour grading and finalising the visual look. Exporting the final product in desired formats.

The brief

Elevate Farmacy’s social media content production across film and photography by engaging the brand’s key audience with honest, informative content that underlines the key messaging of the brand's ethos.

The approach

Capturing both live events in London and beyond, in which Farmacy are leading the conversation around biodynamics, organic food and soil health.

Capture the farm's development throughout the seasonal year, featuring interviews with the core team from Farmacy and Conscious Landscape. Visualise the key milestones, collaborations, and processes to share on social media as educational content while capturing cinematic footage for a feature documentary.

A schedule of work each month is laid out between creative direction, production, physical filming, editing and post production.

The results

An ongoing series of content for @farmacy and @faramcyfarm social channels.

“PHIX have created a wonderful series of absolutely beautiful films that encapsulate the beginnings of our farm. The passion they put into telling our story is evident in the quality of the work they produce - it is becoming a beautiful portrait of the genesis of our story that we will treasure always.”

Aurora Sola

The work

Spring Tree Planting

Tree planting - March/April

ADDITIONAL CONTENT

The "SOIL: The World at Our Feet" exhibition at Somerset House in London explores the power and potential of soil through artworks, artefacts, and innovative approaches, inviting visitors to reconsider soil's crucial role in planetary health. 

Featuring:
And Cato - Wild Farmed
Elliot Aguirre - Conscious Landscape
Jo Pearl - Clay Sculptor

PHIX also capture talks and events for the brand to share the wealth of knowledge and information held by its contributors and the leading voices in the vital work surrounding bio-dynamic and organic food production.