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GUCCI
Cruise Collection

THE BRIEF.

RANKIN & DAZED commissioned PHIX to film and live-stream the Gucci Cruise fashion in Arles, Paris. The dazzling show was lit by candles and firelight only, with the show starting at dusk. The impending thunderstorm just about held off as a star-studded audience (including Sir Elton John) were wowed by designer Alessandro Michele's incredible gothic mix of 70s, 80s & 90s styling - full of religious references and some incredible detail that set the fashion world ablaze!

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DELIVERY.

We provided the brand with PUSH Live Streaming Services, broadcasting live video to multiple social platforms. The edit and grade took place after the show and was delivered/uploaded within 24 hours, with social posts going out within hours of the show. 48 hours with no sleep, but was worth it.

 

Gucci Cruise SHOW